RECENT LAUNCHES GCN to Launch Home Furnishings News Web Site McFadden Publications launched a robust new Web presence for its home furnishings magazine, HFN magazine, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>more   Business Journals Relies on GCN to Launch Hot New Men's Retailing Web Site Business Journals recently unveiled a vital new Web presence for its men's retailing magazine, MR magazine, using GCN's expertise and a half-dozen of our tools to serve readers and drive new revenue to the bottom line. “The GCN team was a pleasure to work with. We felt like ours was their only job through virtually the whole process.” —Stu Nifoussi, Executive Vice President, Business Journals Inc.  >>more

News & Happenings GCN Launches Home Furnishings News Web Site GCN Builds Non-Stop Data Center GCN Client Wins Ozzie Award for "Best Web Site Design GCN Launches Three Enterprise Software Applications For Publishers GCN Forms Alliance With Leading Desktop Publishing Vendors >>For more news visit our news archive CALENDAR OF EVENTS ABM: The Business Information Imperative: Building Profit, Enhancing Value through Rich Data June 18, 2008 Scholastic, New York City   AABP Summer Conference 2008 June 19-21, 2008 The Mills House Hotel, Charleston, SC Visit us at the show!

Industry-search engine

overview:
GCN Publishing’s Search Gizmo is a powerful vertical search engine that lets you control the universe of Web sites that is included in your search results. Now you can give readers one-click access deep into content about your specific industry, your archives, or vertical market for a fraction of the cost of competing solutions.

why search gizmo?
Our Search Gizmo is a hosted solution that is available at a fraction of the cost of competitive models. You configure the software using simple, Web-based tools. You can decide which sites are included in your search, and you can even determine on a per-site basis which sites will use Search Gizmo’s powerful lead-generation tools. The software supports keyword-based advertising as well as full-search sponsorships, with built-in reporting tools that show the exact pages users are viewing, what keywords are most popular, as well as full archiving of all leads submitted through the system.

case studies:
Aviator’s Guide uses Search Gizmo to provide a comprehensive aviation industry search engine. More than 50 aviation-related Web sites are included in the database, and advertisers in the print publication automatically have lead-generation tools added to their Search Gizmo profiles.

BPA Worldwide uses Search Gizmo to provide a comprehensive publishing industry resource for circulation managers. BPA has indexed dozens of publishing-related sites, as well as their own archives, giving users a single place to perform an industry-wide keyword search.

FEATURES & BENEFITS • Built-in lead generation tools on all reader click-throughs • Easy, Web-based management for updating URLs • Click-through tracking for all URLs • Advertisers can log in and view traffic and lead data in real-time • Hosted solution requires no investment in hardware or bandwidth • Integrates with your existing banner ad software

FAQS Why use Search Gizmo vs. Google for search? Search Gizmo implements your branded look-and-feel through out the application. GCN does not share in any of your revenues generated from any click-throughs. Does Search Gizmo have lead generation built-in the application? Yes. You can determine on every URL entry whether you want a lead inquiry form to appear when that link is clicked on.

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