RECENT LAUNCHES


GCN to Launch Home Furnishings News Web Site

McFadden Publications launched a robust new Web presence for its home furnishings magazine, HFN magazine, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>more

 

Business Journals Relies on GCN to Launch Hot New Men's Retailing Web Site MRketplace.com

Business Journals recently unveiled a vital new Web presence for its men's retailing magazine, MR magazine, using GCN's expertise and a half-dozen of our tools to serve readers and drive new revenue to the bottom line.


“The GCN team was a pleasure to work with. We felt like ours was their only job through virtually the whole process.” —Stu Nifoussi, Executive Vice President, Business Journals Inc.  >>more

News & Happenings


>>For more news visit our news archive


CALENDAR OF EVENTS

ABM: The Business Information Imperative: Building Profit, Enhancing Value through Rich Data
June 18, 2008
Scholastic, New York City

 

AABP Summer Conference 2008
June 19-21, 2008
The Mills House Hotel, Charleston, SC
Visit us at the show!

e-newsletter gizmo:

online news e-blast

overview:
GCN offers comprehensive, end-to-end e-newsletter management services using a state-of-the-art distribution engine backed by our own industrial-strength server network. We provide full-open and click-through tracking, as well as automated bounce processing for your lists. In short, we take care of the technology, letting your team focus on meeting the needs of your readers and advertisers.

why choose gcn?
Our e-Newsletter Gizmo is built on the industry-standard, PHPList newsletter distribution engine. The software is simple and easy to use, and
provides full reporting capabilities so that you can prove the value of your readership to your advertisers. Our talented team of designers can create specialized newsletter templates that incorporate your brand’s look and feel, and we can integrate ads served by your banner ad software into each message. Each of the e-Newsletters we distribute for our customers are sent from our ultra-reliable Internet backbone hub located just outside of Boston, Mass. At our facility, multi-megabit connections to six, tier-1 backbone providers are merged onto a fully-redundant, fiber network. This guarantees your messages are delivered faster, and with fewer hops than your corporate e-mail system.

case study:
e-newsletter gizmo launchIllinois-based Gill Ashton Publishing, publisher of Food Service Equipment Reports, uses our e-Newsletter Gizmo to send out its FER Fortnightly, which is the definitive source of news and information for the food service equipment industry. FER Fortnightly is divided into distinct product categories, and user traffic back to the publication Web site is monitored to determine which are the most active topic areas. The publisher’s in-house staff manages both list maintenance and sending of the e-newsletter. Bounces are automatically processed so they can be sent to the publication’s fulfillment house for integrating with the print subscriber data.

FEATURES AND BENEFITS

• Complete web-based management
• WYSIWYG editor for content creation
• Extensive personalization capabilities
• Custom message template and landing page design
• Click-through and open tracking
• Automated bounce processing
• Web-based subscription management
• Schedule messages for a later time
• Ability to manage and send to multiple lists
• Double opt-in mechanism
• Ability to integrate with your fulfillment system
• Delivers both text and HTML versions
• Can be used to deliver sponsored advertiser messages
• Drives traffic to your Web site

FAQS

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