RECENT HAPPENINGS GCN Publishing Announces First Site Launch of 2010 GCN Publishing is pleased to announce its first customer site launch of the new year with the unveiling of skinandallergynews.com for the International Medical News Group. >>more GCN Partners with Fry Communications, Inc. to Provide Web Site Development for City and Regional Publications Fry Communications expands its stable of technology offerings for publishers with a quickly deployable website utility geared specifically toward the needs of City and Regional Publications through a strategic partnership with GCN Publishing. >>more GCN's Relaunches GiftwareNews.com GCN relaunches new site for Talcott Communications, publisher of Giftware News with suite of revenue-generating tools. >>more GCN Uses Video To Help Publisher More Leads GCN Publishing has unveiled a new set of tools that combine video and online sponsorship to drive leads to advertisers and generate new online revenue for magazine publishers. >>more GCN to Launch InterferenceTechnology.com Web Site ITEM Publications relaunches a robust new Web presence for its engineering community, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>moreCase Study: Central New York Business Journals

News & Happenings GCN Publishing Announces First Site Launch of 2010 GCN Publishing Partners with Fry Communications, Inc. to Provide Web Site Development for City and Regional Publications GCN Announces Third Site Launch of 2009 Experts Predict Mobile to Grow in 2009 GCN Annouces First Site Launch of 2009 – GiftwareNews.com >>For more news visit our news archive

Maximize the Value of Digital Assets

overview:
Digital Asset Management (DAM) system is a tool to handle digital content like images, text files and virtually any other data format. These media files can be attributed with meta information. Such information can describe the content
(description, keywords, location), provide technical data (image size) or copyright
information for example. All this information can be used to handle, find and categorize the media files.

GCN's Digital asset management adds a meta-layer of information to every file in a semi-automatic indexing process, allowing publishers to search for attributes in a database associated with the files.

Assets as building blocks for content often are used to produce automated output, like image galleries and download areas. Digital asset management serves these output functions by providing an interface for retrieving assets filtered by any combination of meta data criteria.  

DAM Features:

• Categorization through an intuitive user interface. This categorization features
allows the publisher to quickly and easily look up and find a variety of digital assets.

• The categorization functions/features allows for a higher level of organization. Rather then requiring files be placed in an organized folder structure organization can be attained via this function (which also allows for assets to be managed in multiple/many groupings).

• Original/Copy functionality. This allows the user to upload a file of any size and
have the system resize the original version as a copy for practical use throughout the site. The key here is efficiency in delivery of web server assets (e.g. graphic files are optimized for web delivery thus cutting down on the bandwidth required to serve the files).

• Use tracking. The system keeps track of the number of times and the places an asset was used.  When a variety of editorial “managers” are utilizing digital assets
uploaded to the site this helps to prevent over saturation of use of a particular asset (an editor or art director can note how many times a graphic was used and choose a different graphic if desired).

FEATURES AND BENEFITS • System keeps track of the number of times and the places an asset was used • Graphic files are optimized for web delivery • Assets can be managed in multiple/many groupings • Easy look up and find a variety of digital assets • Categorization through an intuitive user interface • Adds a meta-layer of information to every file in a semi-automatic indexing process

FAQS What is DAM? Digital Asset Management (DAM) system is a tool to handle digital content like images, text files and virtually any other data format. These media files can be attributed with meta information. Such information can describe the content (description, keywords, location), provide technical data (image size) or copyright information for example. All this information can be used to handle, find and categorize the media files. Are you locked into a long-term contract? No. At GCN, we enable you to run and maintain your own site without constantly having to involve developers. You can even host your site on your owner servers if you wish.

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