RECENT HAPPENINGS GCN Publishing Announces First Site Launch of 2010 GCN Publishing is pleased to announce its first customer site launch of the new year with the unveiling of skinandallergynews.com for the International Medical News Group. >>more GCN Partners with Fry Communications, Inc. to Provide Web Site Development for City and Regional Publications Fry Communications expands its stable of technology offerings for publishers with a quickly deployable website utility geared specifically toward the needs of City and Regional Publications through a strategic partnership with GCN Publishing. >>more GCN's Relaunches GiftwareNews.com GCN relaunches new site for Talcott Communications, publisher of Giftware News with suite of revenue-generating tools. >>more GCN Uses Video To Help Publisher More Leads GCN Publishing has unveiled a new set of tools that combine video and online sponsorship to drive leads to advertisers and generate new online revenue for magazine publishers. >>more GCN to Launch InterferenceTechnology.com Web Site ITEM Publications relaunches a robust new Web presence for its engineering community, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>moreCase Study: Central New York Business Journals

News & Happenings GCN Publishing Announces First Site Launch of 2010 GCN Publishing Partners with Fry Communications, Inc. to Provide Web Site Development for City and Regional Publications GCN Announces Third Site Launch of 2009 Experts Predict Mobile to Grow in 2009 GCN Annouces First Site Launch of 2009 – GiftwareNews.com >>For more news visit our news archive

print & online buyer’s guide

Features:

• Includes numerous upsell options for print and online

• Mass E-mail capabilities allow you to communicate with listed companies

• Flexible ad package manager gives you specific upsell controls for each advertiser

• Built-in lead generation targets companies and products by category, keyword or in-print issue date

• Lead, view and click-through data is archived and can be reported to the advertiser and publisher

• Web-based control over product categories and custom questions

• Related links feature allows companies to link product or company listings to data on other web sites

• Dedicated advertiser log-in allows listed companies to view lead and traffic data

• New categories and questions can be added by your in-house team in minutes

• Paid-through feature automatically disables a listing when the paid period ends

• Standards-based interface integrates with your existing banner ad software

• Mobile export of data and full listings

Benefits:

• Allows multi-tier pricing to support clients at all levels

• Target your marketing efforts at companies that are already listed in your directory

• Freedom to develop specific sales solutions for your business, instead of having to choose from pre-defined options

• Provides comprehensive lead management across all your marketing products

• Document the value of your brand by showing potential advertisers how much business you send their way

• Allows you to instantly tailor your directory to specific advertiser needs and initiatives

• Turns your directory into an engine that drives traffic to your advertisers’ web sites

• Reduced operating costs mean your directory’s break-even point is much lower, which translates into greater profit

• Increases advertiser satisfaction and helps them do more business with you

• Zero development costs for enhancing the directory translate into a lower cost per sale

• Automated control over listing periods

• Advertisers get one consolidated banner report

• Time savings on production can extend ad closing dates

• No monthly maintenance or hosting fees

FEATURES AND BENEFITS • Formats data for Adobe InDesign, XML and QuarkXPress • Support for “inch-” or “call-” ads in print export • Includes company and product directories • Built-in e-commerce for upsell purchases • Parametric data for detailed company and product searches • Self-service so companies can update their listings • Support for mobile devices and mobile advertising • Can be hosted by us, a third-party hosting company, or your Web servers • Can be managed by your in-house team • Integrates with your site’s look and feel • Low implementation cost

FAQS Does bg2go require your hosting environment? No, bg2go can be hosted by either your host environment or our first-class hosting facility based in Somerville, MA. Does bg2go have any hidden fees? No, it is shrink-wrapped. You decide if you want to renew an annual maintanence each year.

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