RECENT LAUNCHES GCN to Launch Home Furnishings News Web Site McFadden Publications launched a robust new Web presence for its home furnishings magazine, HFN magazine, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>more   Business Journals Relies on GCN to Launch Hot New Men's Retailing Web Site Business Journals recently unveiled a vital new Web presence for its men's retailing magazine, MR magazine, using GCN's expertise and a half-dozen of our tools to serve readers and drive new revenue to the bottom line. “The GCN team was a pleasure to work with. We felt like ours was their only job through virtually the whole process.” —Stu Nifoussi, Executive Vice President, Business Journals Inc.  >>more

News & Happenings GCN Launches Home Furnishings News Web Site GCN Builds Non-Stop Data Center GCN Client Wins Ozzie Award for "Best Web Site Design GCN Launches Three Enterprise Software Applications For Publishers GCN Forms Alliance With Leading Desktop Publishing Vendors >>For more news visit our news archive CALENDAR OF EVENTS ABM: The Business Information Imperative: Building Profit, Enhancing Value through Rich Data June 18, 2008 Scholastic, New York City   AABP Summer Conference 2008 June 19-21, 2008 The Mills House Hotel, Charleston, SC Visit us at the show!

Banner Ad Management

overview
GCN provides a full range of banner ad targeting and banner rotation services that allow you to fully monetize your online investment. You can even provide advertisers with a secure login so that they can review their performance statistics in real-time, increasing your value to your customer.

why choose gcn?
GCN’s Banner Gizmo is based on the industry-leading, GPL OpenAds ad targeting system. This software has all of the features of conventional, paid banner distribution networks, and yet it is available at no cost to the publisher. GCN will implement the software, teach your team how to make use of it, and then host it on our enterprise-class hosting network for an incredibly economical price.

You can target ads to specific sections of your site or even specific pages, create publication “zones” that allow for broader targeting, and you can serve text, graphics, and even interactive ad units — all from the same software tool set. Ads can be prioritized, capped, even weighted to give higher rotation preference at the end of a billing cycle. You can even deliver advertiser-served ads as easily as your own. Quit paying high maintenance fees for a fundamental business service. See how our Banner Gizmo can enable your organization.

case study:
U.K. Publisher Haymarket LLC is using our Banner Gizmo to manage banner ads across several of their U.S. Web properties. The software is self-service, so their Web-based team can manage and upload their own ad campaigns, and then target those campaigns to specific publications, subsets of those publications, even specific pages. The software is also being used to deliver banners to several U.S. e-newsletters.

 

 

 

FEATURES AND BENEFITS • Web-based ad management • Supports zones, keywords and page targeting of ads • Supports text, button, banner and interactive ad formats • Advertiser login lets customers view their own stats • Ads can be specified based on criteria such as recipients’ IP, or time of day • Ads can be capped at specific impression/click levels • Statistics can be exported into CSV or Excel • Can e-mail stat reports to advertisers

FAQS What is OpenAds? OpenAds is a free adserver written in PHP. OpenAds makes it easy to include advertising on your website. What to know more? Have a look at the Openads quick tour. Is OpenAds really free?  Even on commercial projects? Yes. OpenAds is released under the General Public Licence (GPL), which means you can use it for free, irrespective of whether it’s for commercial or personal use. You are also entitled to modify OpenAds to make it do exactly what you want.

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