powered by:
|
 |  |  |  |  |  |
RECENT LAUNCHES
McFadden Publications launched a robust new Web presence for its home furnishings magazine, HFN magazine, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>more
Business Journals Relies on GCN to Launch Hot New Men's Retailing Web Site Business Journals recently unveiled a vital new Web presence for its men's retailing magazine, MR magazine, using GCN's expertise and a half-dozen of our tools to serve readers and drive new revenue to the bottom line.
|
News & Happenings
>>For more news visit our news archive
ABM: The Business Information Imperative: Building Profit, Enhancing Value through Rich Data
AABP Summer Conference 2008 |
Case Study: Keller Publishing
site
www.glscs.com
global logistics and supply chain situation
One of Keller’s many International publications is Global Logistics & Supply Chain Strategies, a print product serving the shipping and logistics industry. Keller’s in-house team had devised a number of clever differentiating features for the site that would make it a vital resource for readers and a must-have for advertisers. Two of those features were online archive search—one of the most popular features of any publication website—and something Keller’s team called the “Hot Link Highway.” The idea behind the Hot Link Highway was to provide readers with links directly to key advertisers and others who had information relevant to shipping or logistics.
gcn’s enhancement
Our team evaluated the plans for GLSCS and suggested a way to combine the Hot Link Highway with the publication’s archive search to develop a unique product which Keller’s team dubbed the “Supply Chain Brain MindProbe.”
Our technical team developed an interface to a commonly available search engine that allows Keller’s team to specify certain URLs or Web sites that will be indexed by the search engine in addition to the GLSCS archives. The interface also allows Keller’s sales teams to list sites of advertisers in the publication, and to provide a brief description of those advertisers beneath the links, which are featured on the main MindProbe search page.
When the application and balance of the site were completed, our team worked with Keller’s sales teams to establish pricing schedules for advertising on the site. We also worked with our contacts in the media to promote the launch of MindProbe and explain its unique benefits to advertisers.
result
MindProbe has generated significant industry press as the first truly vertical, industry-specific search engine. Although we can not divulge confidential information, Keller is pleased with the success MindProbe and the entire GLSCS site has had among its advertisers.
Global Logistics and Supply Chain Strategies also got favorable press from BtoB Magazine. To read "Publisher Site Helps Locate Logistics," click here.
