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GCN Uses Video To Help Publisher Deliver More Leads
GCN Publishing has unveiled a new set of tools that combine video and online sponsorship to drive leads to advertisers and generate new online revenue for magazine publishers. >>more

GCN to Launch InterferenceTechnology.com Web Site
ITEM Publications relaunches a robust new Web presence for its engineering community, deploying many of GCN's differentiating features making it a vital resource for readers and a must-have for advertisers. >>more

Central New York Business Journals Relies on GCN to Launch New Three Web Sites 
Central New York Business Journals recently unveiled a vital new Web presence for its three newspapers, CNYBJ, TGBBJ and TMVBJ, using GCN's expertise and a half-dozen of our tools to serve readers and drive new revenue to the bottom line.
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CALENDAR OF EVENTS

InfoCommerce 2008
November 10 - 12, 2008
Park Hyatt Philadelphia
Philadelphia, PA
Visit us at the show!

Case Study: InterferenceTechnology

site
www.interferencetechnology.com

Isituation

This 30-year old business-to-business publication needed a total redesign of its existing Web presence. The top priorities for this site overhaul was revenue generation, capturing leads for its top advertisers and creating a clean, simple site design for its engineering community. 

It also was looking for a way to economically leverage the content management system without incurring the expense and headache of hiring an in-house development team.

interference technology media result

We developed a site architecture that allows their web editors to manage their content and their inhouse sales staff to manage banner ads.

We also implemented a site layout that aggregated content in product-specific channels that gave readers one-click access to content while providing premium sponsorship positions for advertisers.

A suite of tools were employed to capture lead data for its advertisers. Tools included GCN's BG2GO, interactive forums, a dynamic survey tool and a sophisticated site registration system.