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Trade Show Business Beginning To Recover
The trade show business is starting to show signs of recovery, top executives of the trade show industry reported earlier this month at the Society of Independent Show Organizers’ Executive Conference.
The two-day event at the Reno-Sparks Convention Center in Reno, Nevada, saw more than 80 leaders of the trade show and conference industries speak on the topics of our times: the importance of face-to-face in today’s business climate, ways to motivate sales people during the down economy, and even how to handle security and hotel contracts in the wake of September 11.
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But with the economy stabilized—some would say recovering—and no new travel-related incidents, experts at this event said they were beginning to see signs of recovery.
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As most media companies know, the trade show and conference business, already stumbling from a slow economy, was whacked hard by the terrorist attacks of September 11, after which many companies either halted or seriously curtailed corporate travel.
But with the economy stabilized—some would say recovering—and no new travel-related incidents, experts at this event said they were beginning to see signs of recovery.
“It’s still slow, it’s not big, but it’s coming back,” Kathleen Kaiser, a trade show organizer, told attendees during her presentation at the conference. “The economy is coming back.”
The overall tone of the meeting was up-beat, with speakers and attendees reporting that attendance at events was starting to inch back to normal.
USA Today reported earlier this week that there are indeed some encouraging signs, with Las Vegas , San Francisco, Orlando and even New York among the cities reporting that show attendance is returning to pre-September 11 levels.
“If the recession is over and there are no more airline accidents, we believe we’ll see a sharp comeback,” Tradeshow Week’s Editor Michael Hughes told USA Today.
According to statistics compiled by Tradeshow Week, the average tradeshow during the fourth quarter of 2001 spanned 165,962 net square feet, down from 230,168 square feet in the third quarter of 2001.
During the fourth quarter of 2001, the number of exhibitors dropped 6.8 percent from the fourth quarter of 2000, while net square footage dropped 8.6 percent over figures from the same quarter in 2000. Attendance suffered the most, dropping 20.4 percent. 
American Business Media Launches Circulation Promotion Survey
The Circulation Committee of American Business Media is currently conducting a circulation promotion survey through the ABM web site. This year marks the second time the survey is being conducted, and the first time it is being conducted online.
The results are expected to help b-to-b circulators gain a grasp of the market changes that are affecting the way they are doing their job and accomplishing their goals.
The survey, which is a repeat of a November 1999 survey, is designed to show current trends in circulation promotion, with the data to be compiled to the committee and provided to ABM members. The survey is online and can be filled-out anonymously. To receive a free copy, you must provide your contact information as part of the survey. Responses must be received by April 12.
To participate, go to: www.americanbusinessmedia.com.
New Streaming Banners Yield Higher Returns for Publishers
If you thought some of today’s banner ads are annoying, hang on for what’s just around the corner: television-like ads that run in banner slots or Java pop-ups.
C|Net is reporting that a company called EyeWonder has signed more than 50 web sites including The Wall Street Journal Online, Forbes.com, eUniverse, the World Wrestling Federation and the Tribune newspapers, to resell its technology to advertising customers.
EyeWonder’s technology allows advertisers to repurpose television ads into streaming banner ads for about $750 per spot.
C|Net says the ads typically cost 50-percent more than traditional banners, but advertisers are willing to pay that premium because of the increased response rate the ads provide.
To read the full article, to go http://news.com.com/2100-1023-860769.html. For more information on EyeWonder, visit www.eyewonder.com.
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In This Issue
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| ABM Launches Circulation Promotion Survey
New Streaming Banners Yield Higher Returns for Publishers
Final Analysis:
GCN’s creative, technical and business team analyzes CMP's Network
Computing.com. See how this web site fairs under our constructive critique.
Editorial Tip:
New spin on e-newsletters: Distribute e-newsletters to your customer's customers. Instead of licensing your content to an advertiser for use in e-mail newsletters, sell them a custom, e-newsletter package that includes your re-purposed content
distributed to a specific slice of your readers and their customers. This allows you to control your content, and increases your revenue because you can charge for the distribution services as well as the content. It also gives you an opportunity to reach non-readers, expanding your potential circulation base.
Upcoming Events:
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