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Past Issues

September 3, 2002 Issue Highlights: Ziff Davis Pays For Security Breach • AOL Offering Coupons For Subscriptions • Fax.com Hit With $5.38 Million In Fines • Final Analysis—econtentmag.com

July 15, 2002 Issue Highlights: Black-Hole Web Site Gets Sued • Danes Won’t Go Deep • ABM Electronic Media Committee To Survey Internet Strategies • Getting Gator-Slapped • Final Analysis—DMNews.com

July 1, 2002 Issue Highlights: FTC Attacks Premium Placement In Search Results • Publishers Claim Software "Steals" Their Banner Ads • Advertisers Say: Create Unique Opportunities And Ask Questions • DoubleClick’s Ad Sales Unit Sold Off • Final Analysis—Inc.com

June 15, 2002 Issue Highlights: Search Engine Optimization: The Big Question For 2002 • Want to Make an Impression on Advertisers? Start with Your Circulation Statement • When Bounces Are Good • Final Analysis—FireEngineering.com

May 15, 2002 Issue Highlights: Who’s Counting Your Banner Ads? Third-Party Networks Create Potential Pitfalls For Publishers • DMA To Consolidate Do Not Call Lists • Online Ad Spending Is Up In Q1 • Final Analysis—AMTonline.com

May 1, 2002 Issue Highlights: How One Web Site Can Kill Your E-Newsletter Business -- And Why There’s Nothing You Can Do About It • In-print, On-line, In-person: Executive Briefing To Help Publishers Increase Revenue • Final Analysis—money.com

April 15, 2002 Issue Highlights: Circulation Managers: The Undiscovered Heroes of Internet Publishing • Making Your B-To-B Site A Revenue Magnet • Final Analysis—Electronicnews.com

April 1, 2002 Issue Highlights: Online Ad Spending On The Rise -- But Will Creativity Or Personalization Get You There? • Are Content-Driven Sites Ready For Flash Mania? • Final Analysis—mediapost.com

March 15, 2002 Issue Highlights: Trade Show Business Beginning To Recover • American Business Media Launches Circulation Promotion Survey • New Streaming Banners Yield Higher Returns for Publishers • Final Analysis—NetworkComputing.com

February 15, 2002 Issue Highlights: Brands Surpass Search Engines As Traffic Drivers • BPA International Unveils E-mail Alert System • GCN Launches Subject-Specific Search Engine For Media Companies and Industry Associations • Final Analysis—redherring.com

February 1, 2002 Issue Highlights: Content Assets: Start Selling Corporate Portals • Anti-Spam Legislation Run Amok • Final Analysis—thisoldhouse.org

January 15, 2002 Issue Highlights: Got Turkey? This Advertiser Wants You To Be Creative • IAB Talks To God, But Not To BPA • Final Analysis—Adweek.com

January 1, 2002 Whew! Thank goodness 2001 is over. Every year as the calendar gets thinner and the pages turn towards January, it becomes popular to look back at the events of the past year with a sense of nostalgia, and look forward to the coming year with a sense of anticipation.

December 15, 2001 Issue Highlights: Ad Networks: Is the Marriage Worth The Engagement • Give Me Liberty, Or Give Me Passport • Final Analysis—planeandpilotmag.com

December 1, 2001 Issue Highlights: New Study Says People Giving Up Television For The Internet • Finding Ways to Fund The Latest and Greatest • Final Analysis—crusiningworld.com

November 1, 2001 Issue Highlights: CNET Launches New Ad Program—Now How About Letting Advertisers In On It • Wireless Marketing, The Next Big Question • Final Analysis—id-mag.com

October 16, 2001 Issue Highlights: Advertisers Will Pay Premium For Premium Placement

October 1, 2001 Issue Highlights: Staffing Your Integrated Sales Dream Team • Selling Integrated Print/Web Programs to Ad Agencies and Advertisers • Final Analysis—TLGolf.com

September 15, 2001 Issue Highlights: Choose To Make A Difference • Media Web Sites Prove Their Value • Internet Redundancy • GCN’s Print + Web Executive Briefing Scheduled for September 26

September 1, 2001 Issue Highlights: We'rrrrreeeee Baaaaaccckkkkk!!!! • Will Anti-Spam Legislation Affect Publishers? • Privacy Policy Practices • Final Analysis—meetings-conventions.com • GCN Set Seminar Series For Fall 2001

August 1, 2001 Issue Highlights: BPA To Launch Circulation College In 2002/2003 -- But Will There Be Dorms? • Just How Bad Is It? • Is Bigger Always Better? • Final Analysis—Entrepreneur.com

July 1, 2001 Issue Highlights: E-mail Newsletters -- Best Practices Equal Profitability • The Legend Of 602-P • Selling Beyond The Banner • Final Analysis—CIO.com

June 15, 2001Issue Highlights: How To Use The Internet To Drive Circulation • GCN's Executive Briefing A Success! • Make Your Opinions Count • Final Analysis—AV Video Multimedia Producer's avvmmp.com

May 16, 2001Issue Highlights: Has Your Web Operation Become A Bottomless Pit? Proven Cost Saving Ideas • Anti-Spam Bill Is To Broad • Have A Robust Online Archive? • Final Analysis—ScientificAmerican.com

May 2, 2001Issue Highlights: Advertisers As Competitors • Site Registration Needn't Be Absolute • Running Out Of Space In Your Issue? • Final Analysis—Contextmag.com

April 15, 2001Issue Highlights: Integration Is The Buzz Word Of 2001 • Quark To Integrate The Web • Nice Redesign, Now Tell The World • Final Analysis—TheStandard.com

April 1, 2001Issue Highlights: Get An Internet Strategy—And Put On Some Clothes for Pete's Sake • Congress To Can Spam • Doing A Bulk E-mail • Final Analysis—Computer Graphics World's CGW.com

March 15, 2001Issue Highlights: Editorial And Sales Compensation: First, Be A Sales Organization • Jupiter Reports Skyscraper Ads Bring In Twice The CPM Of Banners • Driving Subscriptions Online? • Final Analysis—InformationWeek.com

March 1, 2001Issue Highlights: Forget Traffic, Drive Revenue To Your Web Site • Bigger Ads Means Bigger Bucks For Publishers • Privacy Policy


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